We believe ‘near enough’ is not good enough

for our customers...

We believe ‘near enough’ is
not good enough for our

customers...

... and that’s won us some awards over the years.

2018

Appliances Online 2018 Online
Customer Excellence, Team of the Year - Inside Retailer Awards

Winning Services 2018
Best Overall Fulfilment Retailer - Retail Fulfilment Awards

Winning Appliances
Innovative Store Design (Fortitude Valley, QLD) - Inside Retailer Awards

John Winning
Top Two People in E-Commerce (Australia) - Internet Retailing Awards

2017

Appliances Online 2017 Online
Customer Experience of the Year - Inside Retail Retailer Awards

2016

Appliances Online 2016 Online Retailer
of the Year – ORIAS

Appliances Online 2016 Best Pure-Play Online Retailer – ORIAS

Appliances Online 2016 Hall of Fame – ORIAS

Winning Appliances - Highly Commended, Australasian Catalogue Awards

Winning Group - PwC Aspire Awards

View All

2015

Appliances Online 2015 – Smart Company Top 20 Online Retailer

Finalist – John Winning - Industry Recognition Award – ORIAS

2014

Appliances Online 2014 Customer Experience of the Year – World Retail Awards

Winning Appliances - Gold: Best Brand Evolution, Asia-Pacific Transform Awards

View All

2018

Appliances Online 2018 Online
Customer Excellence, Team of the Year - Inside Retailer Awards

Winning Services 2018
Best Overall Fulfilment Retailer - Retail Fulfilment Awards

Winning Appliances
Innovative Store Design (Fortitude Valley, QLD) - Inside Retailer Awards

John Winning
Top Two People in E-Commerce (Australia) - Internet Retailing Awards

2017

Appliances Online 2017 Online
Customer Experience of the Year - Inside Retail Retailer Awards

2016

Appliances Online 2016 Online Retailer
of the Year – ORIAS

Appliances Online 2016 Best Pure-Play Online Retailer – ORIAS

Appliances Online 2016 Hall of Fame – ORIAS

Winning Appliances - Highly Commended, Australasian Catalogue Awards

Winning Group - PwC Aspire Awards

John Winning - Retail Executive of the Year - CEO Magazine Executive of the Year Awards

John Winning - Industry Recognition Award – ORIAS

Winning Appliances - 2016 HIA QLD Customer Service Award

2015

Appliances Online 2015 – Smart Company Top 20 Online Retailer

Finalist – John Winning - Industry Recognition Award – ORIAS

2014

Appliances Online 2014 Customer Experience of the Year – World Retail Awards

Winning Appliances - Gold: Best Brand Evolution, Asia-Pacific Transform Awards

Appliances Online 2014 – Best Pure-Play Online Retailer – ORIAS

John Winning – Retail Executive of the Year - CEO Magazine Executive of the Year Awards

Finalist: Appliances Online Best Pure-Play Retailer of the Year

Finalist – John Winning – ORIAS - Industry Recognition Award

Winning Appliances - Silver: Best implementation of brand development, Asia-Pacific Transform Awards

Winning Appliances - Silver: Best Creative Strategy, Asia-Pacific Transform Awards

Winning Appliances - Silver: Best Visual Identity, Asia-Pacific Transform Awards

2013

Appliances Online, Best Pure-Play Online Retailer – ORIAS

John Winning - Retail Executive of the Year - CEO Magazine Executive of the Year Awards

Appliances Online, Crowe Howarth Top Retailer

Finalist: John Winning – ORIAS - Industry Recognition Award

2012

Appliances Online, Deloitte Technology Fast 50

Finalist: Appliances Online Pure-Play Retailer of the Year World Retail Awards

John Winning – Young Executive of the Year - CEO Magazine Executive of the Year Awards

Finalist – John Winning - BOSS Young Executive of the Year

Finalist – John Winning - Industry Recognition Award - ORIAS

2011

Appliances Online Best Site Design and Optimisation – ORIAS

Appliances Online Best Medium Business – ActionCOACH My Business Awards

Finalist: Appliances Online Pure-Play Retailer of the Year – World Retail Awards

Appliances Online Best Customer Experience – ORIAS

Appliances Online Outstanding Excellence – ActionCOACH My Business Awards

Finalist – John Winning - Industry Recognition Award - ORIAS

2010

Appliances Online Best Customer Experience – ORIAS

Appliances Online Best Pure-Play Online Retailer of the Year – ORIAS

Finalist – John Winning - Industry Recognition Award - ORIAS

View All

… and you probably already know us

… and you probably already

know us

Australia’s largest online appliance store.

The only one with legendary service.

In 2005 John Winning - the great-grandson of Richard William Winning - decided people should be able to buy their appliances online. Why make them wait til the weekend to replace their broken-down fridge or washing machine? They need it ASAP.

So he established Appliances Online, giving customers the convenience of 24/7 shopping.

Australia’s premium appliance destination.

Luxury has a home.

Winning Appliances operate thirteen state-of-the-art appliance showrooms across the country and have set a new standard for appliance retailing globally.

The flagship showroom in Redfern has been recognised as a finalist for Best Retail Store Design at the 2014 World Retail Awards in Paris.

Legendary care.

At the moment of truth.

We know that, to a customer, the ‘moment of truth’ is when they get the product. That if you make that moment an exceptional experience for them, they’ll rave about your brand, long after they’ve forgotten the actual purchase experience. We also know that to make the ‘getting’ experience exceptional, it has to be all about the customer.

Stunning appliances for a bargain.

You’ll be surprised.

Not everyone has the same budget and the same preferences. Some people want prestige products and a premium in-store experience. Others want to browse the biggest range of online appliances with a Best Price Guarantee. Or they might just want to hunt for a surprising bargain on a top-quality product. And that’s where Home Clearance comes in.

Creating high performing, highly connected teams.

Connect better.

Built on neuroscience, Heelix creates high performing and highly connected teams by bringing together real-time engagement tracking, lightweight performance management and a simple social collaboration tool.

Australia's new luxury magazine.

Celebrating inspired living.

Winning, is a premium lifestyle magazine that represents a new kind of luxury and celebrates all aspects of inspired living. Driven by John Winning’s pioneering spirit and passion to create memorable experiences, Winning is a timeless publication to inspire people to create and share luxurious adventures and experiences, in and out of the home.

Executive team

John Winning (CEO)

John is the Chief Executive Officer of the Winning Group and his mission, above all else, is to provide the best shopping experience in the world.

Entrepreneur and ‘new’ retail veteran, John Winning founded Appliances Online in 2005 at just 21 years of age with a laptop, rented truck, and a 1300 number diverted to a mobile phone.

Determined to shake up the existing market, John set out to offer Australians an efficient, streamlined and convenient shopping experience in an online format. Although John found his success through Appliances Online – the online business now employs upwards of 250 people and was awarded with Best Customer Experience at the World Retail Awards in Paris in 2014 – he's also passionate about traditional in-store retailing.

Since taking over the reigns of Winning Appliances in 2011, John has opened six additional stores and expanded the brand into Queensland, Western Australia and the ACT. On top of expansion, he has also focused on the company’s existing stores.

Katharina Kuehn (CSO)

Katharina is the Chief Strategist of the Winning Group, where her work combines a leading-edge blend of science, technology and strategy to drive the growth and development of the Group’s portfolio of brands.

Katharina is a consumer neuroscientist and an expert in tapping into the non-conscious nature of human decision-making. Her mission is to power the world’s best shopping experience by creating personalised experiences at an unprecedented, deeply human level. Katharina is a member of the Neuromarketing Science and Business Association has previously been a strategy advisor to leading brands such as Yamaha, American Express, Super Retail Group, Qantas and BP, across Europe and Asia Pacific.

Felipe Ramirez (R&D)

As head of our Research & Development team, Felipe is instrumental in optimising all areas of our business, particularly stock efficiency and profitability.
Felipe is driven to solve problems by looking at biology and adapting how nature resolves issues to the business environment.

Amy Cowper (GC & CS)

Amy Cowper is the General Counsel and Company Secretary of Winning Group and is responsible for the legal, compliance and corporate governance function of the Winning Group of entities, comprising Appliances Online, Winning Appliances, Winning Services, Home Clearance, Heelix and Winning Magazine.

Sven Lindell (CMO)

Proven senior business leader implementing world class eCommerce & digital marketing strategies.

Strong background in buyer behaviour, digital marketing, CRM techniques, SEM, SEO and multi-channel sales.

Edward Brenac (Coach)

Strong focus on the development of culture based on a long and successful career building and coaching teams.

Has both coached and played in numerous professional sporting teams as well as managing the boarding house for one of Sydney’s elite private schools.

Fosters diversity of thinking and harnesses what makes us unique and importantly, how we come together as a team.

Unrivalled experience

Unrivalled means more than just claiming we’re the best.

Highest Net Promoter Score in the industry

81.7

Millions of happy customers

We believe ‘near enough’ is not good enough

for our customers...

We believe ‘near enough’ isnot good enough for our

customers...

... and that’s won us some awards over the years.

2018

2017

2016

2015

2014

2018

2017

2016

2015

2014

2013

2012

2011

2010

… and you probably already know us

… and you probably already

know us

Australia’s largest online appliance store.

The only one with legendary service.

Australia’s premium appliance destination.

Luxury has a home.

Legendary care.

At the moment of truth.

Stunning appliances for a bargain.

You’ll be surprised.

Creating high performing, highly connected teams.

Connect better.

Australia's new luxury magazine.

Celebrating inspired living.

Executive team

John Winning (CEO)

Katharina Kuehn (CSO)

Felipe Ramirez (R&D)

Amy Cowper (GC & CS)

Sven Lindell (CMO)

Edward Brenac (Coach)

Giving back

We support

Bear Cottage

Birds of Passage

Children's Cancer Institute

Father Chris Riley's Youth off the Street

Guidedogs Australia

Headspace

RSPCA

R U OK Day

Starlight Children's Foundation

Sydney Dog and Cat Home

The Charlie Teo Foundation

Victor Chang Cardiac Research Institute

We believe ‘near enough’ is
not good enough for our