Our R&D team of engineers create cutting-edge technologies used in every area of the business, from pricing algorithms to machine-learning delivery optimisation.
They’re led by our Head of Research & Development, Felipe Ramirez Lastrico, a brilliant mathematician and statistical modelling engineer, who specialises in neural networks, genetic algorithms and artificial intelligence.
Our entire business strategy is driven by neuroscience.
Our in-house Neurostrategy team, the first of its kind in Australia, is dedicated to creating personalisation at an unprecedented, deeply human level.
The team is headed by our Chief Strategist, Katharina Kuehn, a leading consumer neuroscientist and expert in tapping into the nonconscious, emotional nature of human decision making - and what it means for neuroscientific customer segmentation, brand positioning strategy, ecommerce, conversion optimisation, UX, marketing and sales.
Our Data & Innovation team provides deep insights into the behaviour of our customers - both on-site and off. They’ve developed proprietary technologies for capturing and processing real time event analytics to assist in neuroscientific customer profiling, enabling the Group’s personalisation strategy.
Our Head of Data & Innovation, Tim Griffin, is a gifted computer scientist with a long history in web development, e-commerce and conversion optimisation.
A significant part of our family is made up of developers and engineers - and they’re some of the best in Australia. They have a hand in the efficient operation of all our business units, and are key to the ongoing satisfaction of our customers.
Our Chief Technology Officer, Dax Lee, hails from San Francisco. He’s been in the industry since 1994, working for some of the world’s biggest brands and innovative Silicon Valley startups, including Netcom, CBS Interactive, Tribal Worldwide and EVB.
From using machine learning to measure the results of advertising, to automating and personalising the marketing experience to individual visitors, our digital marketing is all about data-driven creativity.
The Appliances Online marketing team, for example, is headed by Lucas Ng, a digital marketing veteran and a veritable guru in the world of SEO. Before joining the Winning Group in 2013, Lucas was Online Marketing Manager and Director of Search and Analytics for Fairfax Media, and also worked closely with Rand Fishkin at moz.com.
Our UX team’s rigorous testing and measurements ensure our progress in R&D is guided and validated by data rather than opinion.
Our user experience legends use advanced recording and analytics to compile fundamental data-driven insights. They then collaborate with our design and development teams to bring our neurostrategy and personalised user experience to life.
"Today’s disruptive changes in the marketplace require strategic action. To build our competitive advantage, we take a First Principles approach. Any innovation we engage in starts with the question: "What do we know about our customers' innate needs when they shop with us?" We then use this fundamental understanding to get to a solution that addresses those needs in new and better ways."
Opening of the Southern Hemisphere’s largest retail showroom, with 50+ prestige brands including Miele, Gaggenau, Asko, Sub-Zero and Wolf
The world’s first completely neuroscience-driven business strategy, including all areas of strategic positioning, brand, UX, marketing and people
Australia’s first artificial intelligence (AI) appliance pricing algorithm
Introduced free, next-day delivery to Australia
Australia’s first online retailer for major domestic appliances
Introduced warehouse clearance sales with Impala Kitchens at Liverpool
Designed America’s first stainless steel sink (for Lady Mary Fairfax’s apartment in the New York Pierre)
Pioneered appliance showrooms with products attractively displayed in kitchen settings
Australia’s first showroom with every model, in every colour, from every manufacturer
Pioneered dishwasher, microwave, downdraught extractor demonstrations in Australia
Australia’s first wall oven showroom
Australia’s first appliance installation service for builders
Introduced free removal of old appliances to Australia
Introduced front-load washing machines to Australia
Signed business deal with manufacturer Simpson and grew to include new premises and spare parts division
Expanded business into appliances to meet increasing demand for new products
Established R.W. Winning & Co. business, specialising in hardware and horse and carriage trade