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We’re an experience company, driven by people, science & our mandate to leave the world a better place.

From retail to service, technology, education, people and creativity, Winning Group is forging new pathways to redefine what the best experience in the world looks like.


The Group


Appliances Online is Australia's largest online appliance retailer, renowned for its award-winning service, vast product range, 24/7 Australian customer service and free, friendly next-day delivery. Our Andoo, Andoo NZ and Home Clearance businesses expand upon this offering, with an additional focus on furniture and homewares.

Experiential Retail

Awarded by CHOICE for best in-store experience, Winning Appliances showrooms allow customers to interact with the world’s best appliances and brands, and even enjoy the results of live cooking demos by our professional chefs. Our Rogerseller showrooms extend this high level of service to customers considering our range of premium bathroom and kitchen fixtures and fittings.

Commercial Retail

The commercial arms of Appliances Online, Winning Appliances and Rogerseller are industry leaders in commercial appliance supply and logistics. Our industry-specialist account managers proudly work with a wide range of clients nationwide, from property managers and hotels, to builders, hospitals and universities.

Science & Technology

Our proprietary Deep Sphere software provides an advanced level of personality profiling in order to optimise recruitment, communication and management practices. Our neuroscience-informed Heelix platform, meanwhile, is an employee engagement tool that enables managers to get a deeper understanding of team members’ core behavioural drivers and develop high performing, highly connected teams.


Based in the Waterloo neighbourhood that is the historic and current home of the Winning Group, ORA restaurant follows the inspired culinary vision of Executive Chef Nobuyuki Ura. Here, ORA’s team takes great pride in serving prime, seasonal produce from the sushi and sashimi-led menu.

Exclusive Brands & Distribution

Through Appliances Online, Winning Appliances, Andoo and Rogerseller we offer customers exclusive access to brands that cannot be found elsewhere, including Esatto kitchen and laundry appliances, and the unmistakably stylish textiles and soft furnishings of the Missoni Home collection.

Logistics & Trade Installations

Winning Services is the delivery, installation and warehousing arm of the Winning Group. With an unrivalled focus on customer satisfaction, we became so renowned for the quality of our delivery and trade installations that we also began providing the service on behalf of other businesses.

Education & Events

Through our dedicated in-house learning and development division, Winning Academy, we deliver face-to-face training, as well as webinars and online resources. In these ways, we continually grow our team’s expertise in every area of the business. We also run recruitment and career events, programs and internships to attract, unearth and develop the best, brightest and most creative individuals.

Music & Entertainment

Andoo proudly sponsors Comanche, the Sydney to Hobart-winning supermaxi yacht, owned by the Winning Group and skippered by the Andoo Team X. In the events arena, Human Kind is an immersive multi-day summit, featuring a unique mix of world-class speakers, interactive workshops, art installations, and music and comedy performances.


Celebrating all aspects of inspired living, both in and out of the home, our flagship Winning magazine redefines luxury content, with unique takes on everything from food, fashion and design, to travel, wellness and technology.


Winning Talent Management provides representation and business management to artists, performers and other creative professionals. Our Talent team works to secure employment opportunities, negotiate contracts, undertake marketing and promotions, and manage the business aspects of clients' careers.

We believe ‘near enough’ is not good enough for our customers...

… and that’s won us some awards over the years.

Leadership team

Where you can find us

20+ offices, showrooms and 10 state-of-the-art distribution centres across two countries

Connect with us

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Acknowledgement of Country

In the spirit of reconciliation, Winning Group acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.