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Using our business and ecosystem as a force for good

Because home isn’t just the four walls in which we live. It’s the bigger space we all share.

People are disconnected from their emotions, from each other and the impacts of their actions. Generations are drifting apart and nations are putting up walls. We face a choice about who we are and what matters most for our collective future. In this context, making money AND doing good will (and has to) increasingly go hand-in-hand. Our new strategy is exploring how we can bring out the best in each other, our customers, our communities, and humankind. To create a better world tomorrow. And deliver a truly Winning ecosystem. For all.

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Our opportunity to create change

We undertook an extensive review that not only enabled discussion and engagement on issues relevant to our business, but also revealed key insights that helped us prioritise our commitments and formulate our strategy.

We uncovered that our teams:

  • Are hungry for information and education on sustainability.

  • 90% of Winning Group consider reduction of environmental impact as very important for the Group.

  • 80% of our teams even believe sustainability is a must have to ensure the long term success of our business.

  • Recycling and waste management was the most prominent issue identified by our teams, closely followed by carbon management, supply chain sustainability and education.

  • Care deeply about issues and causes related to homelessness, health, youth, reconciliation and the environment.

We discovered the following about our customers:

  • 86% of Appliances Online customers are interested in buying environmentally friendly appliances.

  • 71% of customers would be interested in receiving information about how to best care for your household appliances to extend their life.

  • Recycling of old appliances was the most important environmental issue to 49.8% of our customers followed by, carbon reduced/carbon neutral delivery at 33.2%

We learned that through our ecosystem:

  • 85% of our carbon emissions can be attributed to the use phase of the products we sell.

  • We recognise this as a unique opportunity to raise awareness amongst our customers to make conscious decisions about the type of products they buy and educate them on how to use them efficiently.

  • It made us aware that we have many opportunities to influence change at scale, but also highlighted that walking the walk will be a challenging journey of transformation that will trigger further reviews and continuous improvement, which at times will challenge our existing ways of doing business.

What we’re doing about it

We’re focused on six key areas where we believe we can have meaningful impact, not only reshaping our business but using it as a force for good.

John Winning, CEO Winning Group and Founder, Appliances Online Image

For us, it’s about more than profit

I wish for our team to be happy, motivated and autonomous. My desire is to help create a happier society ultimately. And I believe we can show that you can build a business that has a positive impact and is commercially successful at the same time.

John Winning, CEO Winning Group and Founder, Appliances Online

We’re committed to making things happen

Alice Kuepper, Head of Sustainable Business & CSR, Winning Group Image

A more sustainable way of doing business

We know how much our customers, teams, suppliers and our communities care about a sustainable future. Companies like Winning Group have an immense opportunity to influence sustainability at scale. This is why we are so committed to making meaningful changes in everything we do.

Alice Kuepper, Head of Sustainable Business & CSR, Winning Group

See some of what we do in action

Giving back

We give back to build happy and resilient communities and contribute to improve homelessness, health, youth, reconciliation and the environment, by donating to and engaging with various organisations including Good360, Dignity, Lou’s Place and Mary’s House. We also proudly support the Australian Indigenous Mentoring Experience and their annual Hoodie Day.

We support

Further resources

If you like the sound of what we’re up to, connect with us

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Acknowledgement of Country

In the spirit of reconciliation, Winning Group acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.