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Media/Winning Group launches Winnings & Appliances Online brand campaigns

Winning Group launches Winnings & Appliances Online brand campaigns

By Winning Group Communications Team

14 February 2024

Winning Group launches Winnings & Appliances Online brand campaigns Title image

Leading retail entity, Winning Group, has today launched new national brand campaigns for Winnings, lifestyle and luxury destination for the home, titled 'Welcome Home’ and Appliances Online, Australia’s largest online appliance retailer, called ‘Hello Appliances Online’.

John Winning, CEO, Winning Group explained, “We bring homes to life. It’s what we’ve done for more than a century. We’ve grown close to our customers and learned the importance of every stage and experience of their journey. Our promise to them, to provide the best experience in the world, is so they can live their best lives. Our new brand campaigns highlight this promise and demonstrate how our unrivalled shopping experiences of renovating your home with Winnings or upgrading your appliances with Appliances Online, help Australians enjoy their life at home”.

Winnings Welcome Home Campaign

The Winnings campaign invites customers into Showrooms to immerse in a unique multi-sensory shopping experience and to reimagine their homes at Winnings. A golden glow extends a warm welcome and the feeling of being home at last, experienced when walking into a Winnings Showroom and being inspired by the world’s latest technologies and designs. Click here to view the TV ad.

Blog > Winnings Welcome Home Campaign

Harry Boileau, General Manager, Winnings commented, “Our Showrooms are designed to provide the ultimate immersive & inspiring shopping experience for customers looking to renovate and make their house a home. As a century-old business we have continued to innovate the customer experience and the campaign showcases our transition from Winning Appliances to Winnings, a destination where customers can shop for their entire home including kitchen, laundry, bathroom, living and alfresco. This campaign demonstrates how we help our customers create a home suited to their lifestyle through our unique shopping experiences including the world’s best and exclusive appliances, cooking and coffee demonstrations and unbiased advice from our Product Experts”.

Appliances Online Hello Appliances Online Campaign

The brand campaign demonstrates how Appliances Online and its legendary service can come to the rescue of anyone whose faulty appliance is impacting their daily life. It humorously highlights different scenarios of when a faulty appliance can really distract, disturb and frustrate your life and showcases the solution of saying goodbye to $#!* appliances, and hello to Appliances Online for an upgrade. Click here to view the films.

Blog > Hello Appliances Online Campaign

James Bartlett, General Manager, Appliances Online explained, “The Hello Appliances Online campaign highlights how people are in need of saving from faulty appliances that are out to get you and ruin your day. These real life scenarios demonstrate how Appliances Online is here to keep Australian homes going when they need it the most and the campaign is driven to demonstrate why we are Australia’s most awarded and loved online appliance retailer. This campaign also allows us to integrate some of our partner brands Haier, Bosch, LG and Samsung into the narrative and demonstrates how the latest appliance technologies from the world’s best brands and our unmatched legendary service offering, can help customers get back to enjoying their everyday life".

Get in touch

We’re always happy to field media enquiries about the Winning Group and its brands. And to offer expert commentary and opinion. Whether you’re after a quote or an in-depth television interview, we’d love to hear from you.

Emily Dahdah, Head of Communications


Acknowledgement of Country

In the spirit of reconciliation, Winning Group acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.