Winning Appliance launches brand campaign inviting Australians to create their ‘Forever Home’
By Winning Group Communications Team
9 September 2020
Winning Appliances, Australia’s leading kitchen and laundry specialist, has today launched a new national brand campaign 'Create Your Forever Home with Winning Appliances'.
Created in conjunction with specialist content marketing agency, 3rdspace, the campaign highlights that with more Australians spending time at home, now is a great time to focus on turning your house into a home with Winning Appliances. The brand campaign focuses on creating an environment that is not just functional, but will also provide long-lasting happiness.
Filmed in Winning Appliances Flagship Redfern Showroom and running until the end of October, the campaign showcases Winning Appliances unique multi-sensory shopping experiences, expert service, industry leading culinary team and world-leading appliances. It also highlights appliance solutions for different audience segments.
Advertising will also be across print and digital titles, radio, social and be integrated into prime time TV shows. The TV ads have been created in 60, 30 and 15 second formats and an example of the 60-second ad can be found here.
Sven Lindell, Chief Marketing Officer, Winning Group, explained, “The silver lining with more Australians spending time at home this year, is that we have all had time to think about how we would love our home to be. We approached 3rdspace to create a holistic campaign that provides inspiration and highlights the importance of experiencing life reimagined. Our Showrooms are designed to provide a multi-sensory customer experience with service and advice from experts, to help you create that home you have dreamed of. This campaign not only tells the century-old Winning Appliances story, but allows us to integrate our partner brands into that narrative and demonstrates that there are appliances solutions to suit customers, depending on how they like to live and entertain in their homes”.
Rob Logan, Founder, 3rdspace said, “At the moment it feels like we are living in a new world and that means we need to find ways to experience and have a full life in new ways. Making the best of what we have and being grateful for the little things that make us smile. This campaign is designed to highlight Winning Appliances as the brand that helps you live your best life at home and how treating yourself in these times can bring joy to you and your family”.
Founder & CEO - Rob Logan
Strategist - Rachael Sullivan
Creative Director - Paul Tilley
Client Services Manager - Madeleine Lourey
Producer - Jaz Lumsdaine
Director - Nick Hansen
DOP - Nick Price
Editors - Nick Hansen, Bailey McAndrew
GFX - Kate Hansen
Grade - Drew McPherson
Post Audio - Mitch Calladine
Chief Marketing Manager - Sven Lindell
Group Marketing Manager - Deanna Trianta
Head of Communications - Emily Dahdah
Marketing Coordinator - Sophie Haasnoot
Culinary Experts - Chloe Skipp and Gianni Carrieri
Videography- Sam Awad and Francesco Locatelli
Events Manager & Stylist - William Marshall
Product Experts - Joshua Berry & Paulette Majdalani
Media Agency - Furphy Media