Winning Appliances flagship Richmond showroom shortlisted at World Retail Awards
By Winning Group Communications Team
19 August 2020
John Winning, CEO of Winning Group, today announced that Winning Appliances, Australia’s leading kitchen and laundry specialist, Flagship Richmond Showroom has been shortlisted by the World Retail Awards.
A finalist in the 2020 Outstanding Store Design >1200sqm category, the Winning Appliances Flagship Richmond Showroom is located in Swan Street Richmond and is the only Australian finalist in the category.
John Winning, CEO of Winning Group, said “We are excited and proud that our Flagship Richmond Showroom has been recognised globally, alongside some of the world’s best stores. This is the second time one of our Showrooms has been shortlisted in the World Retail Awards - our Flagship Redfern Showroom was a finalist in 2014. We have a company mission to provide the best shopping experience in the world and our Flagship Richmond Showroom, offers customers a unique multisensory customer experience, including a culinary experience centre that sits at the heart of the showroom.
"As a 114 year old family business, Winning Appliances continues to adapt and evolve with an ever-changing market and the Showroom symbolises our passion to provide an unrivalled customer experience and the world’s best and exclusive brands, including The Galley, Kalamazoo, and Fhiaba. Designed to engage all the senses, the Showroom provides the ultimate platform to see, touch and interact with the latest appliance technology and designs. We put the culinary experience centre in the heart of our showroom, as we know that kitchens sit in the heart of Australian homes. It’s designed to allow customers to imagine what the appliances will look like in their dream kitchen, in different styles, rather than just the products themselves ," said Mr Winning.
Designed by Melbourne-based studio Cera Stribley Architects, the Flagship Richmond Showroom, showcases Winning Appliances’ rich family history, exceptional customer service and unrivalled culinary expertise. Spread across two levels, the Flagship Richmond showroom features:
Culinary experience centre - a unique culinary theatre where the dedicated Culinary Team demonstrates the cooking results from appliances.
Exclusive and premium appliance offerings and state-of-the- art displays - set amongst uniquely crafted displays, the Showroom features exclusive ranges from The Galley, Kalamazoo and Fhiaba and the world’s leading appliance brands including Gaggenau, Miele, V-ZUG, Smeg, Neff and Fisher & Paykel.
Three lifestyle kitchens - Our mezzanine level includes three distinct lifestyle kitchens, which have been created on an understanding of our most important customer segments, their needs, wants, and their personal styles. The kitchens provide inspiration for the home cook, right through to the master chef and entertainer.
A uniquely designed homely aesthetic - the furnishings and finishing touches encompass the design of a contemporary home, allowing customers to visualise what their appliances will look like in the context of their own homes.